Sears: Home Nature
Background: Within the furniture and home department, Sears has its own brand called Home Nature, where the idea is to display the areas of a finished and decorated house so that customers can get decoration ideas and/or purchase the display as it is. This concept arose a little over a decade ago and is well accepted by customers.
Challenge: Create an atmosphere that feels like home, transmitting warmth and harmony. Establish a style that can be reproduced throughout the entire Home department: creating cohesion in the environment and integrating subtle elements that distinguish each sub-department. Achieve a harmonious journey for the customer, making the shopping experience pleasant and alluding to the senses.
Our concept: Based on the client's needs, design an area according to current trends for both exhibition and purchase. Make this space an easily replicable concept for other stores.
Services: Architecture, Project management, Value engineering, Fixture manufacturing and installation.