Reaching the Mexican Shopper

Mexico's online shopping is growing during the pandemic.  Retailers will need to step up the CX game if they intend to compete. The Mexican shopper is extremely loyal so brands have an opportunity to capture and keep the growing middle class shopper if they learn their habits and preferences.  According to Santander Trade, price quality and practicality are still the drivers of the decision of where to shop, but increasingly customer service and experience are guiding consumers on the deicsion of shop vs. shop and instore vs. online. Read More.